{"id":12486,"date":"2018-12-24T15:57:00","date_gmt":"2018-12-24T15:57:00","guid":{"rendered":"https:\/\/expedia.blog.fr.sandwave.dev\/stories\/?p=12486"},"modified":"2021-09-01T22:39:08","modified_gmt":"2021-09-01T22:39:08","slug":"blogging-comment-exploiter-au-mieux-les-stories","status":"publish","type":"post","link":"https:\/\/www.expedia.fr\/stories\/blogging-comment-exploiter-au-mieux-les-stories\/","title":{"rendered":"Blogging : comment exploiter au mieux les stories"},"content":{"rendered":"

“Vid\u00e9os et photos \u00e9ph\u00e9m\u00e8res, les stories<\/em> permettent de varier les interactions avec votre communaut\u00e9. Cette fonctionnalit\u00e9 propos\u00e9e sur plusieurs r\u00e9seaux sociaux offre des \u00e9changes plus dynamiques et cr\u00e9e une proximit\u00e9 avec les utilisateurs. D\u00e9couvrez sans plus tarder comment tirer parti de ce pr\u00e9cieux outil.<\/p>\n

Quels r\u00e9seaux sociaux proposent des stories ?
———————————————<\/p>\n

Snapchat a ouvert le bal en 2013, Instagram a suivi trois ans plus tard. Depuis, plusieurs autres r\u00e9seaux sociaux se sont dot\u00e9s d’une fonctionnalit\u00e9 proche des stories<\/em> Snapchat : WhatsApp, avec ses status<\/em>, puis Facebook qui propose les Messenger Day<\/em> et Facebook Stories<\/em>. Si les noms varient, le concept reste le m\u00eame : une s\u00e9rie de photos ou une courte vid\u00e9o, customisable et consultable par sa communaut\u00e9 durant un d\u00e9lai de 24 h.<\/p>\n

\"Instagram_CC0.jpg?1545667455\"<\/p>\n

Un \u00e9change dans l’instant pr\u00e9sent
———————————<\/p>\n

Certaines applications proposent des syst\u00e8mes de sauvegarde des stories<\/em>, permettant aux internautes de les consulter une fois le d\u00e9lai \u00e9coul\u00e9. Toutefois, le succ\u00e8s des stories<\/em> repose sur l’aspect \u00e9ph\u00e9m\u00e8re du concept. Vous pouvez informer votre communaut\u00e9 d’un nouvel article sur votre blog de voyage<\/strong>, partager avec elle des petits instants de votre journ\u00e9e et ainsi, rester en \u00e9change quotidien et direct avec votre public. Les lecteurs \u00e0 la recherche d’authenticit\u00e9, et parfois lass\u00e9s des contenus trop lisses des r\u00e9seaux sociaux, raffolent de ces petites pastilles. Une story<\/em> d’un coucher de soleil sur les dunes de Cap Cod, une anecdote racont\u00e9e dans un taxi, un aper\u00e7u de la pr\u00e9paration de votre valise… Au fil des stories<\/em>, vous nouez un lien de proximit\u00e9 avec votre communaut\u00e9<\/strong>.<\/p>\n

La story, un outil de communication puissant
——————————————–<\/p>\n

Que vous lanciez un concours ou que vous souhaitiez simplement augmenter la lisibilit\u00e9 de votre dernier billet, les stories<\/em> sont un moyen simple et efficace de faire passer un message<\/strong>. Elles permettent de glisser une information qui ne trouverait pas forc\u00e9ment sa place dans un post<\/em> classique, ou de faire du teasing<\/em> pour une annonce ou un \u00e9v\u00e9nement proche et gard\u00e9 secret… Les stories<\/em> sont \u00e9galement un excellent moyen d’embarquer vos lecteurs dans vos aventures<\/strong>, et de leur donner envie de vous retrouver sur votre blog et vos r\u00e9seaux sociaux, pour continuer \u00e0 suivre vos d\u00e9couvertes.<\/p>\n

\"Stories_smartphone_CC0.jpg?1545667512\"<\/p>\n

Les stories<\/em>, une communaut\u00e9 VIP
———————————<\/p>\n

Cette fonctionnalit\u00e9 a pour vocation de compl\u00e9ter une strat\u00e9gie de communication plus globale<\/strong>, dans une d\u00e9marche transm\u00e9dia. En partageant des contenus exclusifs dans vos stories<\/em>, vous d\u00e9veloppez une complicit\u00e9 avec vos lecteurs les plus fid\u00e8les. N’h\u00e9sitez pas \u00e0 faire r\u00e9f\u00e9rence \u00e0 vos stories<\/em> lors de la publication de vos billets<\/strong>, de vos posts<\/em> ou de vos vid\u00e9os, avec pourquoi pas, des private jokes<\/em> \u00e0 l’intention de vos abonn\u00e9s les plus fid\u00e8les !”<\/p>\n","protected":false},"excerpt":{"rendered":"

Comment optimiser les stories Instagram, Snapchat, Facebook etc pour promouvoir son blog ? Voici nos conseils pour exploiter au mieux une story<\/p>\n","protected":false},"author":6,"featured_media":12489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86,121,101],"tags":[56,122,102],"authors":[],"class_list":["post-12486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-guide","category-travel-stories","tag-blogging","tag-guide","tag-travel-stories","entry"],"acf":[],"yoast_head":"\nConseils blog : tirer le meilleur d'une story | Explore par Expedia<\/title>\n<meta name=\"description\" content=\"Comment optimiser les stories Instagram, Snapchat, Facebook etc pour promouvoir son blog ? 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